TikTok is introducing a new feature that permits them to lessen the volume of AI-created content appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global release. This development comes amid a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that many people like content made with AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own choices,” commented a company executive.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Overall, more than 100 mn pieces of content are submitted to the app daily, making clips made by AI a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the level of artificial media they view by accessing the content preference option in the application and picking “AI-generated content”. Further subjects that are already be controlled under the tool cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies require users to tag convincing AI-generated content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any believable AI video that is without a tag can be removed under its user guidelines.
In addition, the service will from now on add an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for experts and organizations to create learning resources about ethical AI use. This program will assist educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over intentions to make redundant a large number of review team members in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by people. The company stated a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with harmful content as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
